Catalyst Communications was started in response to a gap in the communications landscape, in which organizations were spending money on ineffective marketing rather than seeking successful organic growth. By focusing instead on a combined Strategic Communications and Marketing Plan, non-profit organizations and businesses can gain exposure while being fiscally prudent.
As success grew in helping organizations reach new heights, Catalyst Communications added a new division to help municipal elected government officials communicate more effectively with residents and stakeholders. As a direct result of scenario-specific incidents, further exploration led to the development of high-level Crisis Communications planning specific to municipalities in order to ensure timely and effective messaging.
Now, as organizations face new challenges and are forced to seek budget efficiencies in response to the COVID-19 pandemic, Catalyst Communications’ strategic plans have become more relevant than ever, providing services in a proprietary way with a goal of internal and external cost savings, while garnering organic reach and a notable dedication to communications excellence.
Working collaboratively with organizations towards improved communications capabilities and understanding.
Catalyst Communications aims to propel organizations to sustained growth and increased exposure through strategic planning and ongoing support, while also honing in on innovative and proactive Crisis Communications needs.
The creation and implementation of proper communications strategies and innovative approaches can reduce long-term organizational costs, while seeing improved results.
Meet Our President
Benjamin Proulx started Catalyst Communications in an effort to combine different areas of communications and marketing that he felt were being unnecessarily siloed. Following his success as a newspaper editor, with an award-winning journalism career that spanned a decade, Benjamin shifted his focus to working as a communications and marketing advisor, serving both non-profit and private-sector organizations. Benjamin’s experience in Crisis Communications has also led to strategic planning roles with municipalities.
Outside of work, Benjamin is a dedicated dad and husband, who spent a combined 18 years coaching youth football and basketball. He has worked in numerous other volunteer capacities, including with organizations that Benjamin holds close to his heart as a cancer survivor who lost a leg at only three years old, including groups such as Easter Seals, Run for the Cure and as a run organizer with the Terry Fox Foundation.
EVP of Marketing
Stacey Lozinski’s 30-year career in media, hospitality and work in the non-profit sector has made her one of Alberta’s leading authorities in marketing and communications, with notable success in business development, strategic planning, client relations, operational management and event planning. Bringing tremendous amounts of energy and passion to her work, Stacey’s reputation has been anchored by assisting organizations reach their goals through outside-the-box strategies. What fun is there inside the box anyway?
Beyond her role as Executive Vice-President of Marketing, Stacey is a longtime resident of Sherwood Park, having raised two daughters in the community, while taking on myriad volunteer opportunities as a board member with numerous local organizations including the Sherwood Park and District Chamber of Commerce and the International Women’s Day Committee.